What determines how God views you? Is it your behavior, your church attendance, your prayers? Behavior is so important in life that sometimes we project that onto God.
However, God's love for everyone is not based behavior, performance, or under any conditions. He loves us in spite of those things. Jesus constantly taught & lived this out. One particularly powerful instance happened in Luke 15 when He had 2 completely different groups of people together. He was able to teach both the law-keepers and law-breakers that their behavior didn't impact God's view of them - Jesus did everything!
In this parable, we see through Jesus that God values people regardless of what they have done. We should value unchurched people as much as churched people.